Sustainable Solutions For Austin’s Natural Preservation
ATXplore APP Design
Timeline
Feb. - May 2024
Tools
Figma, FigJam, shadcn/ui
My Role
Leading UX designer
(Capstone Proejct)
My Responsibilities
UX Research, Competitive Analysis, Solution Ideating, Wireframing, Prototyping, User Testing
Project Introduction
ATXplore, a mobile solution aimed at preserving and celebrating Austin’s unique cultural heritage.
As students, university gyms are incredibly valuable resources. However, for various reasons, many students choose not to utilize them.
As students, university gyms are incredibly valuable resources. However, for various reasons, many students choose not to utilize them.
Solution Snapshot
Solution Highlight 1
Event-based Environmental Challenges
Users can join environmental challenges tailored to the events they attend, providing them the opportunity to contribute to sustainability while enjoying themselves at events.
Solution Highlight 2
AR Educational Experiences
With AR-integrated maps and quizzes, users can discover more about Austin’s landscape, gaining knowledge while exploring event venues.
Solution Highlight 3
Rewards Partnering with Local Businesses
We partner with local businesses to offer merchandise discounts and food vouchers. It not only encourage users’ sustainable actions, but also support local community for mutual benefit.
With the solutions outlined, let’s step back and walk through the entire design process
—starting with user research and leading to the final implementation.
We Identified The Opportunity
By diving deep into Austin’s cultural and environmental landscape, we discovered that Austin's appeal lies in its outdoor activities, its natural beauty, and its festivals — like ACL, SXSW, and Formula 1 — are major events that draw locals and tourists alike.
With over a million attendees annually, these events significantly contribute to Austin’s economic, boost its cultural reputation, and attract tourism.
However, these large events and gatherings also bring substantial environmental impact to the city.
We Started to Think
How can we leverage the significant impact of these major events and incentive people to engage in actions that would help preserve the natural landscape of Austin and increase their awareness?
User Research
We first outlined the persona of our target audience as:
Then, we conducted 14 intercept interviews in the park and 5 in-depth interviews, using the insights to create an Empathy Map
After understanding our target audience,
besides the user personas we originally outlined, we also discovered...
🍔
Food is an unavoidable expense when attending events
🌱
Event-goers are usually unaware of the environmental impacts of events
So We Refined Our Challenge
How might we integrate sustainable practices into cultural events, fostering environmental engagement while enhancing event-goers' enjoyment?
Solution Ideation
We translated our insights into actionable features:
Event Challenges
- Contributing to sustainability through actual actions
AR Map Integration
- More immersive and interactive experience
Social Feature
- Building connections and community
Reward System
- Motivating users to take actions with actual rewards
- Supporting
How would our users interact with the App?
Here Is Our Final Solution
ATXplore
An APP that creates a space where event-goers enjoy contributing to sustainability without being disrupted their experience during festivals.
Main Feature 1
Event-based Environmental Challenges
Main Feature 2
AR Educational Experience
Main Feature 3
Rewards Partnering with Local Businesses
User’s Feedback
“The incentive for food will definitely motivate me to complete the challenges.”
Julie
Potential User
“I think being able to see the impact is my favorite part of the challenges.”
Pham
Potential User
“The opportunity to contribute to Austin’s environment while enjoying myself at the festival seems appealing to me. ”
Louis
Potential User
“The opportunity to contribute to Austin’s environment while enjoying myself at the festival seems appealing to me. ”
Louis
Potential User
Takeaways
Leveraging Existing Strengths for Impactful Design
I learned the importance of identifying and utilizing existing advantages—such as the significance of large festivals and local partnerships—as a foundation for crafting impactful and relevant design solutions.
Enhancing User Awareness Through Data Visualization
Presenting the impact as data helps users understand their contributions and the broader impact of their actions.
Scroll to top
Sustainable Solutions For Austin’s Natural Preservation
ATXplore APP Design
Timeline
Feb. - May 2024
Tools
Figma, FigJam, shadcn/ui
My Role
Leading UX designer
(Capstone Proejct)
My Responsibilities
UX Research, Competitive Analysis, Solution Ideating, Wireframing, Prototyping, User Testing
Project Introduction
ATXplore, a mobile solution aimed at preserving and celebrating Austin’s unique cultural heritage.
As students, university gyms are incredibly valuable resources. However, for various reasons, many students choose not to utilize them.
As students, university gyms are incredibly valuable resources. However, for various reasons, many students choose not to utilize them.
Solution Snapshot
Solution Highlight 1
Event-based Environmental Challenges
Users can join environmental challenges tailored to the events they attend, providing them the opportunity to contribute to sustainability while enjoying themselves at events.
Solution Highlight 2
AR Educational Experiences
With AR-integrated maps and quizzes, users can discover more about Austin’s landscape, gaining knowledge while exploring event venues.
Solution Highlight 3
Rewards Partnering with Local Businesses
We partner with local businesses to offer merchandise discounts and food vouchers. It not only encourage users’ sustainable actions, but also support local community for mutual benefit.
With the solutions outlined, let’s step back and walk through the entire design process
—starting with user research and leading to the final implementation.
We Identified The Opportunity
By diving deep into Austin’s cultural and environmental landscape, we discovered that Austin's appeal lies in its outdoor activities, its natural beauty, and its festivals — like ACL, SXSW, and Formula 1 — are major events that draw locals and tourists alike.
With over a million attendees annually, these events significantly contribute to Austin’s economic, boost its cultural reputation, and attract tourism.
However, these large events and gatherings also bring substantial environmental impact to the city.
We Started to Think
How can we leverage the significant impact of these major events and incentive people to engage in actions that would help preserve the natural landscape of Austin and increase their awareness?
User Research
We first outlined the persona of our target audience as:
Then, we conducted 14 intercept interviews in the park and 5 in-depth interviews, using the insights to create an Empathy Map
After understanding our target audience,
besides the user personas we originally outlined, we also discovered...
🍔
Food is an unavoidable expense when attending events
🌱
Event-goers are usually unaware of the environmental impacts of events
So We Refined Our Challenge
How might we integrate sustainable practices into cultural events, fostering environmental engagement while enhancing event-goers' enjoyment?
Solution Ideation
We translated our insights into actionable features:
Event Challenges
- Contributing to sustainability through actual actions
AR Map Integration
- More immersive and interactive experience
Social Feature
- Building connections and community
Reward System
- Motivating users to take actions with actual rewards
- Supporting
How would our users interact with the App?
Here Is Our Final Solution
ATXplore
An APP that creates a space where event-goers enjoy contributing to sustainability without being disrupted their experience during festivals.
Main Feature 1
Event-based Environmental Challenges
Main Feature 2
AR Educational Experience
Main Feature 3
Rewards Partnering with Local Businesses
User’s Feedback
“The incentive for food will definitely motivate me to complete the challenges.”
Julie
Transport at Suite Nectar
“I think being able to see the impact is my favorite part of the challenges.”
Pham
Transport at Suite Nectar
“The opportunity to contribute to Austin’s environment while enjoying myself at the festival seems appealing to me. ”
Louis
“The opportunity to contribute to Austin’s environment while enjoying myself at the festival seems appealing to me. ”
Louis
Takeaways
Leveraging Existing Strengths for Impactful Design
I learned the importance of identifying and utilizing existing advantages—such as the significance of large festivals and local partnerships—as a foundation for crafting impactful and relevant design solutions.
Enhancing User Awareness Through Data Visualization
Presenting the impact as data helps users understand their contributions and the broader impact of their actions.
Scroll to top
Sustainable Solutions For Austin’s Natural Preservation
ATXplore APP Design
Timeline
Feb. - May 2024
Tools
Figma, FigJam
My Role
Product Designer / Adv Design Thinking Studio (IBM) class project
My Responsibilities
UX Research, Competitive Analysis, Solution Ideating, Wireframing, Prototyping, User Testing
Project Introduction
Over a semester-long course—Adv Design Thinking Studio (IBM), I led the product design on
ATXplore, a mobile solution aimed at preserving and celebrating Austin’s unique cultural heritage.
ATXplore integrates sustainable practices into the experiences of event-goers, allowing them to engage with Austin’s culture while supporting environmental stewardship.
Solution Snapshot
Solution Highlight 1
Event-based Environmental Challenges
Users can join environmental challenges tailored to the events they attend, providing them the opportunity to contribute to sustainability while enjoying themselves at events.
Solution Highlight 2
AR Educational Experiences
With AR-integrated maps and quizzes, users can discover more about Austin’s landscape, gaining knowledge while exploring event venues.
Solution Highlight 3
Rewards Partnering with Local Businesses
We partner with local businesses to offer merchandise discounts and food vouchers. It not only encourage users’ sustainable actions, but also support local community for mutual benefit.
With the solutions outlined, let’s step back and walk through the entire design process—
starting with user research and leading to the final implementation.
We Identified The Opportunity
By diving deep into Austin’s cultural and environmental landscape, we discovered that Austin's appeal lies in its outdoor activities, its natural beauty, and its festivals — like ACL, SXSW, and Formula 1 — are major events that draw locals and tourists alike.
With over a million attendees annually, these events significantly contribute to Austin’s economic, boost its cultural reputation, and attract tourism.
However, these large events and gatherings also bring substantial environmental impact to the city.
We Started to Think
How can we leverage the significant impact of these major events and incentive people to engage in actions that would help preserve the natural landscape of Austin and increase their awareness?
User Research
We first outlined the persona of our target audience as:
Then, we conducted 14 intercept interviews in the park and 5 in-depth interviews, using the insights to create an Empathy Map
After understanding our target audience,
besides the user personas we originally outlined, we also discovered...
🍔
Food is an unavoidable expense when attending events
🌱
Event-goers are usually unaware of the environmental impacts of events
So We Refined Our Challenge
How might we integrate sustainable practices into cultural events, fostering environmental engagement while enhancing event-goers' enjoyment?
Solution Ideation
We translated our insights into actionable features:
Event Challenges
- Contributing to sustainability through actual actions
AR Map Integration
- More immersive and interactive experience
Social Feature
- Building connections and community
Reward System
- Motivating users to take actions with actual rewards
- Supporting
How would our users interact with the App?
Here Is Our Final Solution
ATXplore
An APP that creates a space where event-goers enjoy contributing to sustainability without being disrupted their experience during festivals.
Main Feature 1
Event-based Environmental Challenges
Main Feature 2
AR Educational Experience
Main Feature 3
Rewards Partnering with Local Businesses
User’s Feedback
“The incentive for food will definitely motivate me to complete the challenges.”
Julie
Potential User
“I think being able to see the impact is my favorite part of the challenges.”
Pham
Potential User
“The opportunity to contribute to Austin’s environment while enjoying myself at the festival seems appealing to me. ”
Louis
Potential User
“The opportunity to contribute to Austin’s environment while enjoying myself at the festival seems appealing to me. ”
Louis
Potential User
Takeaways
Leveraging Existing Strengths for Impactful Design
I learned the importance of identifying and utilizing existing advantages—such as the significance of large festivals and local partnerships—as a foundation for crafting impactful and relevant design solutions.
Enhancing User Awareness Through Data Visualization
Presenting the impact as data helps users understand their contributions and the broader impact of their actions.
Scroll to top
